Southeast Asia - Indonesia, Malaysia, Singapore, Thailand

Module 1: understanding cultural differences

1. Cultural awareness: the key to success in the international business

  • Taking stock of one's own cultural baggage
  • The basics of effective intercultural management
  • Identifying and going beyond cultural stereotypes

2. Key aspects of Southeast Asian culture

  • A multifaceted sub-continent between the Pacific, the China Sea and the Indian Ocean
  • Thousand-year-old civilizations boasting an impressive heritage
  • The impact of Western domination
  • The social and political context, the economic environment
  • The educational system

3. The impact of Southeast Asian values on professional values

  • Family values and a sense of community
  • The important role played by religion and spirituality as part of everyday life
  • A sense of honour
  • The status of Southeast Asian women: a complex situation
  • 'Never judge a book by its cover'
  • The importance of age and status

4. The corporate world in Southeast Asia

  • Structure, hierarchy, control
  • The social partners (management and employees' representatives)
  • Working methods and the notion of quality
  • Professional relationships

Module 2: Optimize one’s professional action: the keys for a harmonious management

1. Efficient communication with Southeast Asians

  • Verbal communication, deciphering answers
  • Non-verbal communication
  • Warm heart/cold heart
  • The use of the different languages and the role of the interpreter 

2. Adapt one’s methods to work efficiently with Southeast Asians

  • An efficient management: the notion of authority and duty
  • The importance of working in groups
  • Paternalism inside of the enterprise
  • Absenteeism, motivation and staff turnover
  • Delegating work and responsibilities

3. The keys for successful meetings and negotiations with Southeast Asians

  • Giving relationships that personal touch
  • The art of negotiation
  • Manipulation
  • The meanings of a contract

4. Final handy tips

  • Dos and don’ts
  • Rituals and etiquette
  • Sensitive subjects like sex and politics
  • Humor: a double-edged sword

Southeast Asia - Indonesia, Malaysia, Singapore, Thailand

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