Working and dealing with Algerians, Moroccans and Tunisians
Module 1 : Understanding cultural differences
1. Intercultural awareness, the key to success in international business
- Taking stock of one's own cultural baggage
- The basics of effective intercultural management
- Identifying and going beyond cultural stereotypes
2. Key aspects of North African culture
- Geographical information: defining the Greater Maghreb area
- Arabs and Berbers: a mix of peoples
- The impact of colonial domination: colonies and protectorates
- All the richness and diversity of a thousand-year-old heritage
- The issue of democracy
- Highly promising economic ambitions
3. The impact of values and behaviour patterns on professional dealings and relationships
- Vital bedrocks: the family and tribe
- A sense of hospitality and honour
- The key role of women in the Maghreb
- Islam as a guiding force
- A respect for age and authority
- The role of the individual in and via the community
- A flexible view of time
4. The North African corporate world
- A paternalistic environment
- The impact of Islam in business life
- Fostering success through hard work
- The control exercised by the state and the authorities
Module 2 : Succeeding in work with the North Africans from the Maghreb
1. Effective communication with the North Africans from the Maghreb
- The challenge of implicit communication
- Interconnecting networks
- The value of gestural communication and appearances
- Arabic and French used for business
2. Adapting your working methods
- Availability, distance and an open mind
- Building a specific company culture to boost staff loyalty
- Responsiveness and feedback: getting the most from creative people
- Decision-making and supervision: conflict avoidance
- Pitfalls to be avoided
3. Successful meetings and negotiations with the North Africans from the Maghreb
- Giving relationships that personal touch
- Negotiating and haggling: identifying decision-makers
- The virtues of patience and perspective
- Giving your best and taking the long-term view
- Understanding written contracts, their interpretation and implications
- Organizing the post-negotiation phase
4. Final handy tips
- Caution, patience and humility
- Protocol and etiquette
- Social standards, gifts, business cards, dress code
- Sensitive subjects: politics, history, religion
- Humour: a double-edged sword
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