Speaking to a Multicultural Audience

Module 1: Keys to oral communication in a cross-cutural context

1. Characteristics of oral communication

  • Structure and orality in 3 types of culture: linear active, multi active and reactive
  • Taking cross-cultural specificities into account
  • Body language: its major role in information transmission, its signification and unconscious messages, the basic techniques, gesture, positive and negative attitudes depending on cultures
  • The visual and auditive channels

2. Ensuring understanding of one's speeches in English

  • Articulation techniques, expression, fluentness, voice placing
  • From the written form to the oral speech: making one's presentation lively 
  • Preparing one's tools: the index cards
  • Knowing the linguistic constraints: cultural specificities of prosodic and sound variation 

3. Anti-stage fright techniques

  • Mechanisms of stress: before, during, after
  • The role of imagination in stress increase 
  • Tips to help reduce your stage-fright 

Module 2 : Creating the most universally acceptable message

1. Adapting one's speech depending on one's objectives

  • Different types of speeches and their messages
  • The importance of context in communication depending on the culture
  • Characteristics of an international plan: the inverted pyramid
  • Using the 3 stages of construction and the CHOC method for a punchy presentation

2. Increasing the interest of the audience

  • Using the 4 levels of information to build a catching speech 
  • How to measure the attention degree of an audience with reference to simple milestones 
  • Humour and faux pas: the pitfalls and the politically correct
  • Convincing through demonstration, winning approval by personal commitment

MODULE 3 : Techniques of Time Managament

1. Being short and concise

  • The 4 levels of information
  • Time management: accurately selecting and simplifying in real-time one's speech
  • The pitfall of figurative language in an international environment 
  • Time use: an implicit and decisive message upon the culture

2. Building a punchy slideshow and commenting it

  • The 10 principles of Meyer: building the slideshow by using all the potentials of PowerPoint
  • Miller's law: key rules to design attractive and informative slides
  • Knowing the typographic and international colour scheme
  • Considering cultural variations of the text/image visual balance 
  • Adapting the slideshow and the slides to the different cultures 

2. Dealing efficiently with the Q&A session in a cross-cultural context

  • Group management rituals 
  • Answering accurately to the questions of the audience: listening, watching, rephrasing
  • Taking the cross-cultural aspect into consideration during the exchange
  • Identifying the stakes of cross-cultural communication: hierarchy and power, time perception 
  • Knowing how to conclude the session 

Speaking to a Multicultural Audience


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