Speaking to a Multicultural Audience

This training is designed to all managers lead to express themselves before an international audience, for seminars, press conferences...

• Executive committee members
• Directors
• Business Unit Directors
• International Managers 
• Internation Human Resources Managers

• Discovering the key rules to better express oneself before an international audience
• Adding a cross-cultural approach to one's interventions
• Acquiring the basics of intepersonal communication before an audience 
• Catching the attention of one's audience and knowing how to convince

• Innovative and effective online tools:
  Nomad' Profile®: Cultural Profile, Comparison tool, Country Packs
  Nomad' Network®: preparing & following the training
• Educational methods based on interactivity and simulations and exercises videorecording
• Active use of PowerPoint and English of business
• Self-assessment: skills to convince international audience

Module 1: Keys to oral communication in a cross-cutural context

1. Characteristics of oral communication

• Structure and orality in 3 types of culture: linear active, multi active and reactive
• Taking cross-cultural specificities into account
• Body language: its major role in information transmission, its signification and unconscious messages, the basic techniques, gesture, positive and negative attitudes depending on cultures
• The visual and auditive channels

2. Ensuring understanding of one's speeches in English

• Articulation techniques, expression, fluentness, voice placing
• From the written form to the oral speech: making one's presentation lively 
• Preparing one's tools: the index cards
• Knowing the linguistic constraints: cultural specificities of prosodic and sound variation 

3. Anti-stage fright techniques

• Mechanisms of stress: before, during, after
• The role of imagination in stress increase 
• Tips to help reduce your stage-fright 

Module 2 : Creating the most universally acceptable message

1. Adapting one's speech depending on one's objectives

• Different types of speeches and their messages
• The importance of context in communication depending on the culture
• Characteristics of an international plan: the inverted pyramid
• Using the 3 stages of construction and the CHOC method for a punchy presentation

2. Increasing the interest of the audience

• Using the 4 levels of information to build a catching speech 
• How to measure the attention degree of an audience with reference to simple milestones 
• Humour and faux pas: the pitfalls and the politically correct
• Convincing through demonstration, winning approval by personal commitment

MODULE 3 : Techniques of Time Managament

1. Being short and concise

• The 4 levels of information
• Time management: accurately selecting and simplifying in real-time one's speech
• The pitfall of figurative language in an international environment 
• Time use: an implicit and decisive message upon the culture

2. Building a punchy slideshow and commenting it

• The 10 principles of Meyer: building the slideshow by using all the potentials of PowerPoint
• Miller's law: key rules to design attractive and informative slides
• Knowing the typographic and international colour scheme
• Considering cultural variations of the text/image visual balance 
• Adapting the slideshow and the slides to the different cultures 

2. Dealing efficiently with the Q&A session in a cross-cultural context

• Group management rituals 
• Answering accurately to the questions of the audience: listening, watching, rephrasing
• Taking the cross-cultural aspect into consideration during the exchange
• Identifying the stakes of cross-cultural communication: hierarchy and power, time perception 
• Knowing how to conclude the session