Effective Cross-Cultural Communication for Business Success

Module 1: Understanding cultural codes

1. Understanding how cultural differences may affect professional relationships

  • Understanding different cultural basis and value systems
  • Avoiding stereotypes, understanding the dangers of sharing a common language
  • Getting to know the different stages of cultural adaptation: from shock to synergy
  • Appreciating the different levels of integration between foreign cultures: individual, functional, organizational and national

2. Mapping : Pinpointing cultural differences

  • Identifying everyone’s expectations and practices
  • Optimizing your relationships with others
    • Understanding the importance of working and personal relationships
    • Implicit and explicit communication
    • Relationships between individual and group
  • Coordinating working and decision making practices
    • Risk management
    • Time management
    • Power distance
  • Understanding different ways of thinking and adapting your communication
    • Linear/circular way of thinking
    • Analysing facts/ having a broad perspective
    • Simple/complex approach
    • Convincing using facts/persuading
    • Analysing your cultural profile

3. Developing your cross-cultural communication skills

  • Identifying key cross-cultural skills
  • Analysing your own weak points

Module 2: Communicating efficiently in an international environment

1. Adapting one's communication in a cross-cultural context

  • Identifying everyone’s expectations, finding the common objective
  • Understanding the impact of verbal and non-verbal communication
  • Identifying your interlocutors’ communication style
  • Passing on a message and its intention in the appropriate style
  • Getting sure your message is fully understood and won’t create misunderstandings
  • Adopting a common language while using differentiated communication styles

2. Bridging : How to overcome the challenges of long-distance communication

  • Identifying the characteristics of long-distance communication
  • Estimating potential difficulties and setting up an efficient resolution tool
  • Optimizing the impact of a negotiation using the 4key instruments of long distance communication: preparation, purpose, process, people
  • Making an efficient phone call: giving your call a structure, guiding your interlocutor, listening actively, using your voice better
  • Writing clear mails/letters in an adequate style
  • Carrying out successfully your videoconferences: preparing and leading a videoconference considering cross-cultural specifics
  • Managing a conflict and passing on a tense message

3. Integrating : Best practices

  • Identifying  professional do’s and don’ts
  • Making the most of cultural diversity
  • Working out a plan of action

Effective Cross-Cultural Communication for Business Success


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