French-Indian Relations

Module 1: Understanding cultural differences

1. Intercultural awareness : the key to success in international business

  • Taking stock of one's own cultural baggage
  • The basics of effective intercultural management
  • Identifying and going beyond cultural stereotypes

2. Key aspects of Indian culture

  • The world’s largest democracy. A thousand-year history
  • A cradle of civilisation at a junction where east meets west
  • An economic giant with a booming economy
  • From a subsistence economy to a specialized economy
  • The emergence of a middle class
  • A key player on the world stage politically

3. The impact of values and behaviour patterns on professional dealings and relationships

  • An extremely hierarchical society: social classes, castes, community
  • Religion
  • The key place of the family in Indian society. The role of women
  • A continuous view of time
  • Reasoning and thinking patterns, communication styles
  • Attitudes to risk-taking and uncertainty

4. The corporate world

  • Keys to understanding how companies operate in India
  • The Indian view of intellectual property and the notion of quality
  • A state-managed economy, in the process of embracing liberalism
  • Indian economic patriotism

Module 2 : Succeeding in business relationships with India

1. Effective communication with Indian counterparts

  • Forming your own “network”
  • The importance of small-talk
  • Understanding underlying messages and non-verbal communication
  • India: a multilingual country
  • Indian English or an interpreter: asking the right questions
  • Key success factors to an effective distance communication

2. Adapting your working methods

  • Building a sense of community: instilling a team spirit
  • Superstition within the workplace
  • Recruitment, loyalty building, training, knowledge transmission
  • Motivating, delegating, providing feedback, boosting self-esteem and handling conflicts
  • Anticipating possible obstacles
  • Pitfalls to be avoided

3. Successful meetings and negotiations

  • The preparation phase: identifying decision-makers
  • Taking full account of ethnical and regional characteristics
  • Time and deadline management
  • Indian negotiation techniques
  • Written contracts, their interpretation and implications
  • Specificities of distance meetings

4. Final handy tips

  • Prudence, patience and humility
  • Protocol and etiquette
  • Indian rites and symbols, mealtime etiquette, festivities and celebrations
  • Social standards, gifts, business cards, dress code

French-Indian Relations

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